A (virtual) coffee with… Mayah Riaz, editor of DEEN magazine

Mayah Riaz is clearly a woman who loves a challenge. She’s recently launched a consumer lifestyle magazine during a recession, at a time when newspapers and magazines are facing job cuts, closures and increasingly moving to online models. I caught up with her to find out why.

Tell us about DEEN magazine

DEEN is a lifestyle magazine aimed at men and women aged 18 – 45. We cover everything from fashion to food, gadgets to garden, homes to hair and much more.

With so many print publications closing, why did you decide to launch a magazine now?

Talks of DEEN Magazine started 15 months ago (around the same time as the credit crunch). We did our research and kept it up to date. As the market is recovering, we found it is a great time to launch a new, refreshing magazine. The response we have had to it has been overwhelmingly great. We were careful in how we did things. Majority of publications are closing because they have been hit by the recession and the falling advertising revenue, and not because their publications aren’t being read.

How can PRs help?

PR’s can help in the obvious way, and keep us up to date with the latest events, products, news.

What should PRs avoid?

Not re-send the same press releases over and over again.

Best time to contact you?

Anytime!

Can’t live without: coffee, paper, or tweet

Definitely paper. I scribble thoughts everywhere – more private that way!

Contact: Editorial Assistant/PA Nadia  nadia@deenmagazine.com 020 7250 4707

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