About

Faizel Vohra

PR boy from Preston.

Addicted to news, coffee and Twitter.

Senior Account Executive at Biss Lancaster. All views expressed in this blog are my own.

Former TfL press officer/intern and Jackie Cooper PR/Edelman exec.

Bright One Comms volunteer.

Back in the North West talking about PR and media.

Twitter: http://www.twitter.com/faizelvohra

The unstoppable rise of the printernet*It’s ironic that I’m starting a blog about media and PR the day after Media Week announces that its print edition is closing to go online-only.I love print. Reading an article on a laptop screen or phone is just not the same as having a printed paper or magazine in your hand. Grabbing a cup of coffee and reading the paper is one of my favourite things to do, but to be completely up-to-date on what’s happening in the world, you have to switch on the TV/radio or go online.With millions of people reading newspapers, surely it’s not the end of the (print) world, but cuts and closures are scarily becoming the norm.

Here are some examples from recent weeks:

It’s not all doom and gloom though. The Sun is marking its 40th anniversary this week.

Stylist , the sister title to ShortList, is now into it’s second month.

DEEN, a print lifestyle magazine aimed at men and women, recently launched proving that print is not quite dead yet.

You can’t get the same enjoyment of a newspaper or magazine printed on paper as you can from the same content on a laptop screen. I can’t really explain why ripping an article out of a paper is so much better than bookmarking it online. Maybe it’s to do with the whole tactile element of it?

Here’s a tweet that sums it up really well:

https://coffeepapertweet.files.wordpress.com/2009/11/edelmanhr-tweet.jpg?w=538&h=110

“The medium is the message” (Marshall McLuhan, 1964)

*a neologism to describe how the print media are increasingly moving to online models. The recession is obviously having an impact too, but ‘princession’ doesn’t quite have the same ring to it.

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