Archive for the ‘Celebrities’ Category

Most pointless statement ever?

February 23, 2010

“Cheryl asks the media to respect her privacy during this difficult time.”

So Cheryl’s separated from Ashley after weeks of tabloid scandal and speculation.

1,828 articles came up as the first result for a Google News search of ‘Cheryl’, not to mention the other pages and pages of results, so I can’t see that request being respected.

Cheryl’s first two singles’ lyrics – ‘Fight for this love’ and ‘3 Words’ – have provided plenty of wordplay for the tabloids, so her new single ‘Parachute’ is pretty prescient with lines like “They want to see us fail” and “You’re gonna catch [me] if i fall”.

It’s not just the tabloids who are obsessed with the People’s Princess’ love life. The Times led with the social media angle – ‘Cheryl Cole announces split from her husband Ashley on Twitter

Funny piece from the Metro looking at potential suitors –

The outcome?

Cheryl’s new single gets to number 1 – probably

Ashley becomes most-hated man in Britain – maybe

Relentless tabloid and magazine  (and broadcast and online) coverage – definitely


Na-na-noooo Dappy, you can’t do dat bruv!

January 15, 2010

PR #Fail of the day goes to Dappy, aka Costas Dinos Contostavlos (and therefore N-Dubz too).

I’m definitely an N-Dubz fan and always saw Dappy as the potential-ASBO one (Tulisa’s the girl one and Fazer’s the quiet one).

But I can’t understand why he would text a Radio 1 listener with abuse and death threats. You don’t need media training or an agent to tell you that you just can’t do that.

This is a real blow to N-Dubz’s reputation, especially after they helped launch Beatbullying (ironically, a campaign against cyber-bullying), which meant that Ed Balls (the Schools Secretary) got involved. His condemnation added a further news angle, so the story’s been picked up everywhere (and has been running for most of the day).

They’ve got lots of young fans so parents will be wary and they’re very unlikely to be asked to get involved with any more campaigns in the near-future (especially those aimed at children). Interesting to see the effect on their next few singles.

Then again, Kate Moss got caught taking coke and look at her now. (Plus, dubious quick PR win for the Chris Moyles show)

She said he was:

“a little boy with a silly hat”

He said she was:

“f****** chicken”

“dum f****** ****head”

[more seriously] “gonna die”

“never [going to] be left alone!!”

And then after all that:

“I sent the messages to her in the heat of the moment when I was angry, but that is no excuse.”

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PR Star of the Day – 5 Jan 2010

January 5, 2010

Tiger Woods on cover of Vanity Fair

Vanity Fair scored a massive hit today with its February cover star. Masses of coverage including ‘top story’ on Sky News. Bound to gives sales a huge boost. Nice work.

“The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”.

Names to watch in 2010

January 1, 2010

Some of the big names of 2009 were up-and-coming talent few people had heard of this time last year. The Red Pages predicted Lady Gaga and Robert Pattinson (alongside 98 others) would make it big in their annual Hot 100 list (2008).You’ve probably never heard of most of them, but the ones that made it are now household names.

Justin Bieber

The latest list is worth a read if you’re looking for talent to front a campaign, collaborate with or if you just want to know who we’ll seeing, hearing, watching, talking, blogging and tweeting about in 2010:

Ellie Gellard

The Independent’s ‘Pandora’s People to Watch in 2010‘ focuses more on the ‘comeback kings and queens’.

The agents and publicists will be doing everything they can to make 2010 their client’s big year.

Another great post from 10 Yetis – Winners and Losers of 2009 picks out the stars who have generated buzz (in a positive way) and got the public’s support, as well as those who wish 2009 never happened (such as golf’s golden boy, Tiger Woods).

Tinie Tempah

On a final note, things could go either way for this year’s Celebrity Big Brother contestants – will we forget the has-beens desperate for a ‘comeback’ after the winner is announced, or will it give us the most talked about TV moment of 2010 and resurrect someone’s career? Will anyone be watching?

Just think of what a few days together in the Big Brother house did to the reputations of Jade Goody, Shilpa Shetty, Jermaine Jackson and Danielle Lloyd.

As well as ‘the next big things’ predicted by the lists above, there’ll also be the ones that come from nowhere. The ones that no-one has heard of and there’s no way of predicting. Think Susan Boyle. Can’t wait!

Happy New Year!