Archive for the ‘Random’ Category

Media moment of the day!

August 17, 2010

HILARIOUS – BBC weathermen caught live giving presenters the finger

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Elephant parade

May 31, 2010

A great experiential campaign/exhibition in London (organised by Elephant Family), raising awareness of the plight of elephants

http://www.elephantparadelondon.org/

I didn’t really give a @!?# about elephants before, but the brilliant display of decorated elephants has made me do a quick search to find out what it’s all about. In terms of raising awareness, this is likely to be a massively successful campaign. The organisers estimate a reach of 25 million people. When you consider the sheer number of people visiting/working in central London who will talk about it (as well as mention it online) and take/share photos throughout the campaign period (May to July), it seems an achievable figure.

I didn’t have enough time in London to find and take photos of all the elephants (which would be a pretty cool day out), but here are the ones I got this Bank Holiday weekend.

Click on each image to see it more clearly.

Send me your elephant photos! I want the full collection.

Gordon Brown’s bigot gaffe

April 28, 2010

WTF was that all about? Seriously.

Sky News’ election debate and post-debate coverage was pretty good TV (but slightly painful to watch when Kay Burley was banging on about The Sun poll that said DC won). Today, Sky News’ credibility as a news organisation just nose-dived, but the worse it is, the better it is to watch.

Sensationalism will always win over more boring/factual stuff. With our tiny attention spans, the constant yellow ‘Breaking News’ banner is addictive, but when it says that ‘Gordon Brown is in someone’s house’ continuously for hours with a visual of some men in suits standing outside a house, it’s just not interesting or relevant.

I always turn to Sky News first because of the sensationalism and because it’s generally ‘first for breaking news’, but Bigotgate was really disappointing, especially after Monday when various news outlets said that we were going to finally have some proper focus on policy. The election is next week, but what do we actually know/understand about the three main parties’ policies? We know what the PWAGs are wearing and that Nick Clegg’s kids were stuck in Spain, etc.

PR spin for the Tories: GB is weak on immigration

PR spin for Labour: GB is actually a human being after all

The British public seems to like our ‘celebs’/role models to be fallible. In fact, we like to knock them down and then build them up (usually more than once) – e.g. Jade Goody, Cheryl Cole, David Beckham, even Jordan/Gordon/Katie.

It will be interesting to see the effect that Bigotgate has on the polls [and the election result in Rochdale].

Jargonbuster: ‘Augmented reality’

January 9, 2010

Wtf is ‘Augmented Reality’?

A number of media experts mentioned it as something that will be big(ger) in 2010. It sounds a bit sci-fi, but it’s probably quite useful to know what it means.

Here are a few definitions I found online:

Wikipedia Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable.

Hmm… not sure that really helps. Something about mixed reality and football scores.

HowStuffWorksOn the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone from tourists, to soldiers, to someone looking for the closest subway stop can now benefit from the ability to place computer-generated graphics in their field of vision.

Okay. So we can use technology to get information/images/etc that’s relevant to our actual location. That’s quite cool. Foursquare’s probably the best example of this in use so far.

To find out more, here’s a Guardian article on how journalists can use augmented reality. It explains the whole concept quite simply –

“Journalism gathers information about the world around us. Thanks to augmented reality, this information can be displayed where it got picked up – which is especially interesting for event reporting.”

Now I’m starting to get it and can see how and why it would work. I’ll quit while I’m ahead – I’m sure we’ll hear more about augmented reality this year. Plus 3D is going to be big apparently, so need to save a bit of brainspace.

Finally, here’s a very cool, early-adopter use of augmented reality by adidas:

Trainers with a code embedded in the tongue – hold it up to a webcam on the website – use trainer as a controller to make it a 3D world – WHOA